I first launched The Girly Pearly about 4 years ago, but I have been full on blogging and giving this site the attention it deserves for about a year now. I knew it was something I was passionate about and wanted to throw my time and energy into full force. If you are thinking about starting a blog, there are three key things y0u should know.
Prepare for a commitment
It’s not easy. It’s not going to be easy. I give my blog more time, energy, and effort than I did my career. There is no clock-in, clock-out 8-5pm hours. You can’t just turn off when you get home. It’s an around-the-clock, all days of the week job. I am constantly brainstorming, networking, pitching, and posting.
So why would anyone want to do that right? Do it because you are passionate about it. Do it because you have something unique to bring the the table. Everyone is different and everyone has their own story to tell.
Don’t get discouraged
I made this mistake. Remember how I said I launched my blog 4 years ago? I decided I wanted to share my outfits, trends I was loving, and a little about what was going on in my life with people. A blog seemed like a good fit. Back then I didn’t know nearly what I know now and I couldn’t tell if people were engaged or interested in what I was sharing. Then life happened.
I got married, and found out I was pregnant with my first daughter. I didn’t feel comfortable in my own skin and most definitely didn’t want my picture taken. Since I didn’t think anyone would notice my absence I let my blog go like a lady of the night. This is my biggest regret of this journey. It wasn’t until people close to me started commenting that “I should have put that on the blog” that I had my aha moment. This was the stuff people wanted to see! They wanted to know about my upcoming wedding. They wanted to know how to style a baby bump!
I started my blog back up when my daughter was about a year old. Shortly after, I found out I was pregnant again and vowed out loud and to my readers that I would not disappear again. That I would stay and share the journey with them regardless of how uncomfortable I may feel. Hello month 9.
If you truly want to be successful you will have to maneuver your way through the lulls to get to the highs. Don’t give up and quit, just keep going.
Y0u have to put in the work for it to be successful
Think of your blog like a apple seed. In order for your apple seed to produce any apples, you need to plant, water, and care for the young sprout. Your blog will be the same way. You need to be dedicated to it, and be able to produce new and interesting content. Most importantly, remember that a sprout doesn’t produce apples overnight.
When I first started blogging I got plenty of offers for free product in return for me posting the product on my social media. If you are just starting out I say except the free product 100%. Treat it as a stepping stone to form a relationship with the brand that you can potentially turn into a paid collaboration down the road. Free product won’t pay the bills, but it’s a great place to start.
With that being said, it’s also important to stay true to yourself and your brand. I’ve had brands reach out to me in hopes of collaborating but have said no because they are not clothes I would actually wear. Keep this is mind for whatever your niche is.
If you enjoyed reading this post and want to know more about blogging let me know in the comments below! I love to hear from my readers.